" We are a Caribbean-owned business that sells fruits, vegetables, dried goods, cured meats and sweet treats that you miss from back home in the Caribbean. We also supply ingredients to a limited number of restaurants in our neighbourhood."
a: logo above is the client's choice. The client described and envisioned a logo that contained all the elements that her store provides to the small local community.
Above is my planning, initial logo designs, and colour palette.
Initial Outcome & development to the Clients Final Logo Design
This was my initial design for the store logo and a small brief of what the client mentioned during our discussion. This was the clients' logo final design for the store logo, adding all the requirements she requested.
The client's decision and choice of colours were inspired by the Jamaican Flag
The use of Typography is a Script Font and with a Sans Serif, Helvetica. Later, decided to keep a coherent typeface and have the typography sans-serif as it will have less stroke width variation as the Client mentioned she would like to create customizable merchandise.
Business Cards and A5 Store Location Leaflet Designs
Mock Up Design Merchandise
